We’re thrilled to announce the Phēnix X is available at select locations at Pick n Pay, starting 24 March! Our partnership with Pick n Pay is a huge success, exceeding our expectations and demonstrating the incredible interest in blockchain-powered mobile technology in South Africa.

Customers Demand the Phēnix X

The demand is undeniable. Customers across the Western Cape, Johannesburg, and Durban flocked to Pick n Pay locations to experience the Phēnix X firsthand.  

Customers are excited about the phone’s unique features: the ability to earn rewards, access exclusive DeFi apps, enjoy enhanced security and privacy, and much more. 

“We were blown away by the positive response to the Phēnix X,” says Brian Maw, CEO of BitMobile. “The enthusiasm from customers and the strong sales numbers made it clear that we needed to bring the Phēnix X to an even wider audience.”

What’s New at Pick n Pay?

Building on customer insights, we are making the process of owning a Phēnix X even better. See below to learn how we’re elevating the experience. 

• New Payment Options: Customers will now be able to purchase the Phēnix X in two installments, making the purchase process simple and convenient. 
• New Locations: We’re expanding to 8 new Pick n Pay locations, making the Phēnix X more accessible than ever before. See below for the full list! 
• Enhanced In-Store Experience: We’re providing even more in-depth product demonstrations and expert support at select Pick n Pay locations. Our knowledgeable sales representatives will be on hand to answer your questions and help you discover the power of the Phēnix X. 
• Expanded Digital Marketing: We’re launching an expanded digital marketing campaign to reach even more potential customers and showcase the unique benefits of the Phēnix X.

Key Partners and Features

The Phēnix X is supported by a robust ecosystem of partners, each contributing to its innovative capabilities, such as AstraBit, 3VO, Bybit Africa, and more.

AstraBit

AstraBit is redefining digital asset management by bringing powerful automation and portfolio management tools into a single, user-friendly platform. Now, with AstraBlox, users can take their DeFi staking strategies to the next level through seamless automation and optimized yield opportunities.

With AstraBlox, you can:

• Automate DeFi Staking – Streamline interactions with smart contracts for a hands-free staking experience.
• Optimize Yield Strategies – Whether staking stable assets or exploring dynamic yield opportunities, AstraBlox helps you optimize your strategies.
• Enhance Portfolio Control – Manage and track staking performance with precision, ensuring a more strategic approach to decentralized finance.

By automating protocol interactions and offering diversified yield strategies, AstraBlox makes it easier than ever to grow your crypto portfolio—efficiently, securely, and with confidence.

Disclaimer: Staking carries inherent risks, including market volatility, smart contract vulnerabilities, and liquidity risks. Yield opportunities are not guaranteed, and users should conduct their own research and consult a qualified financial professional before participating in any staking strategy.

3VO

3VO is revolutionizing content monetization by providing an all-encompassing ecosystem that simplifies digital engagement and rewards. Now, with its integration on the Phēnix X smartphone, creators and users alike can harness the power of Web3 technology with unprecedented ease.

With 3VO, you can:

• Streamline Content Management – Leverage AI-driven automation for effortless creation and distribution.
• Boost Community Engagement – Utilize interactive tools that transform passive audiences into active participants.
• Maximize Monetization – Access token launchpads and multi-chain wallets for seamless value creation and exchange.

By combining advanced personalization, AI-powered tools, and an integrated marketplace, 3VO empowers users to build thriving digital communities—efficiently, creatively, and with unparalleled scalability.

Bybit Africa

Bybit Africa is transforming cryptocurrency trading and financial inclusion across the continent by offering a robust, user-friendly platform tailored to the unique needs of African traders. With innovative tools and localized solutions, Bybit empowers users to maximize their crypto potential.

With Bybit Africa, you can:

• Trade Seamlessly – Access a wide range of cryptocurrencies with intuitive trading tools designed for both beginners and professionals.
• Leverage Advanced Features – From spot trading to derivatives, Bybit provides powerful options to diversify and optimize your trading strategies.
• Enhance Financial Inclusion – Bybit Africa supports local payment methods, enabling seamless deposits and withdrawals in local currencies.

By combining cutting-edge technology with a deep understanding of the African market, Bybit Africa ensures secure, efficient, and accessible crypto trading for everyone.

Additionally, we’re collaborating with other leading partners, such as Tether/Keet, MTN/Ayoba, StorageChain, Alpha Shares, Reality Android, Adanian Labs/Tausi, Cyberlete, Hobbiton, FB Lite, ESP, WhatsApp, and more to enhance the user experience, providing access to a wide range of DeFi apps and services that further empower users to manage their digital assets securely and efficiently.

Come and talk with us at Pick n Pay locations!

We invite you to visit a participating Pick n Pay store starting 24 March and experience the Phēnix X for yourself. We’re confident that you’ll be impressed by its innovative features and its potential to transform the way you use your mobile device!

Cape Town:

Johannesburg: